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Webinar Hosting: Developing a Differentiation Strategy
Tuesday, July 24, 2012 from 2:00 PM to 3:30 PM (EDT)
Tampa, United States
Join SMPS Tampa Bay for a local hosting of the national webinar, "Developing a Differentiation Strategy" and earn 1.5 CEUs! Members pay only $25 (nonmembers pay $40) - that's close to an 80% discount on the national registration fee of $179 members/$239 non-members!
We all hear that we must differentiate. In this age of the 30-firm short list, we must make our firms stand out from the competition to win the project. We know the key is more than the old and tired "on time, on budget." What are our innovative differences? Which differentiators work with clients and which don't? Once we pinpoint our differentiators, how do we sell them? We know if a client doesn't "see it" or "get it," the differentiators doesn't exist. How do we educate our target clients? Join us on this SMPS webinar to explore those key differentiators and how they impact our ability to win work.
During this webinar you will learn:
- How to define your firm's unique advantage
- What works and what doesn't in terms of differentiation
- How to makret innovative differentiators to your clients.
Speaker: Anne Crowe Kroger, MBA, FSMPS, CPSM, Director of Business Development, Walker Parking Consultants
*SMPS Tampa Bay may cancel this event if less than 5 people have registered by 12:00 p.m. the Friday before the webinar. If the event is canceled, all registrants will be notified via email and refunded the amount for registration.